Software and features of the startup market of eastern europe
As of 2020, the overall startup market continues to grow, generating $ 3 trillion in value, while the share of startup software is traditionally high. 45% of the fastest growing software startups around the world are now associated with deep technologies such as AI development, blockchain development for a startup, robotics. However, traditional technology sectors such as fintech, cybersecurity, educational technology, games, advertising technology, and digital media are not lagging behind.
About 72% of startups have reduced revenue since the onset of the COVID-19 crisis, with startups falling on average by 10-30%. Astonishingly, about 12% of startups were able to achieve significant revenue growth.
The good news is that governments understand the role of software start-ups in reviving economies and are offering support programs. Naturally, the greatest support will be provided by startup specialties that can help in a crisis. These include health care (assistance with testing, sanitation, and contact tracing), social services (provision of non-health services and food delivery for immunocompromised and elderly people), and e-education.
Software development for startups aims to help young companies turn their groundbreaking ideas into market-ready software products.
iTizzi Custom Software Development Company is an international software development agency in Ukraine and Eastern Europe with many years of experience in product delivery. We help startups create a salable software product and quickly execute it end-to-end to scale and grow.
You have an idea. We have the technical knowledge and skills to turn it into software – from initial design to implementation and adoption, ensuring frequent and reliable releases.
How to start software development for a startup: important steps
- Marketing research to identify business opportunities and implement ideas.
- Defining a value proposition and developing a go-to-market strategy.
- Scheme of a set of functions of the minimum viable product (MVP), choice of technology, architectural design; Planning an MVP project.
- Creation of a proof of concept (PoC) to test technical feasibility and offer to investors (optional).
- (if applicable) Obtaining sustainable competitive advantage as evidenced by patent / patents.
- Development and launch of MVP.
- Testing MVP with clients, evaluating feedback, determining the product’s relevance to the market and finding a working income model.
- Fundraising (optional).
- Iteration to improve product-to-market fit, active product and brand marketing.
Popular startup business models
Multilateral Marketplace (or XaaS)
Min. two groups of users – service providers and service consumers (for example, Uber – drivers and passengers).
Examples of revenue models: commission-based, subscription-based.
Examples: eBay, Uber, Airbnb, Spotify, LinkedIn.
(for e-commerce marketplaces) Optimal e-commerce platform for building a multi-vendor marketplace (like Magento).
Powerful search and recommendation engine.
Guaranteed confidentiality of business and personal data.
Possibilities of automatic price adjustment.
Software as a Service (SaaS)
The software is provided on a subscription basis (monthly, yearly, etc.) and / or on a usage fee basis. Particular attention is paid to increasing customer loyalty.
Examples: Salesforce.com, Dropbox, Netflix.
Periodic payment function (upon subscription).
Freemium plans (entry-level features are free, more advanced plans are paid):
Optimized conversion funnel for converting free to paid users.
Reliable infrastructure capable of handling a wide base of free users.
A free or low-cost application is distributed to users and subsequently, perhaps, monetized through advertising or selling data segments.
Examples: Instagram, TikTok, Snapchat.
Large amount of traffic.
Cookie-based advertising and targeting.
Profiting from the sale of research services or aggregated anonymized data.
Examples: Google, PatientsLikeMe.
Large amount of traffic.
Powerful data analytics capabilities, including big data analytics.
Data security measures.
Scalability of software and infrastructure.
Why iTizzi Custom Software Development Company for Startup Project Development?
- Immediate start of the project.
- Major releases every 2-6 weeks, minor updates up to several times a day.
- Clean code and quality unit tests.
- Access to the latest frameworks and language versions, architectural projects, inventions and innovative technologies (artificial intelligence, machine learning, augmented reality, etc.).
- Approved culture of Lean, Agile and DevOps.
“As technology evolves, we need to keep up with the times. New features and improvements need to be constantly introduced. iTizzi Custom Software Development Company has established itself as a reliable partner with many years of experience in this field and a proven track record. iTizzi Custom Software Development Company offers excellent technical quality, truly dedicated developers, willing to solve problems and positively evaluating their work and area of expertise. “
Total scope of functionality for a startup product
Below we summarize the general features of modern startup software products. Specific features will depend on the purpose of the product and its target users.
Identity and Access Management:
- Single entry point.
- Multi-factor authentication.
- User rights.
- Unauthorized session detection.
- Automated assessment of potential security threats.
- Investigating the causes of the vulnerability using machine learning.
- Built-in protection against DDoS attacks.
- Compliance, e.g. PCI DSS, GDPR, HIPAA, GLBA.
- Integrated payment gateways (Braintree, PayPal, Adyen).
- One-time or recurring payments by card, bank transfer, Apple Pay, Google Pay, and other popular payment methods.
- Smart retries of failed payments, automatic emails of failed payments.
- Integration with social networks.
- Pricing and promotion management.
- Loyalty management.
- Advertising mailing.
- User experience surveys.
Analytics and reporting
- Advanced SEO metrics monitoring (for web solutions).
- Conversion optimization.
- Tracking visitor profile.
- User engagement and pattern tracking.
- Live chat, short polls and social media to collect user feedback.
Strong competitive startup differentiators
With the rise of companies that make money from collecting consumer data, customer proximity has become an entire industry – more and more people are looking for software that respects privacy (like DuckDuckGo, a privacy-focused search engine).
Since market leaders rarely pioneer radical innovation, providing an innovative product or service is what can make a startup a competitive advantage.
- AI and machine learning for personalization; forecasting behavior and business processes; imitating the human mind and performing human tasks; increased data security; image analysis and much more.
- IoT technologies to market smart, connected products, smart cities, industrial IoT.
- Blockchain to ensure fair transactions supported by data privacy and transparency.
- Exceptional customer support (especially important for B2B startups)
- Anticipating problems or customer questions.
- Proactively providing solutions and answers to potential problems.
- Ensuring that customers achieve maximum results when using your product or service.
Planning to provide a new software product or online service?
23% of startups attribute their failure to the lack of the right team. Hiring the right talent is a significant investment of time, money, and management resources. Professional business consultants and developers of iTizzi Custom Software Development Company are ready to assist you in:
- Developing a go-to-market strategy.
- Developing an idea.
- Product development planning and technology selection.
- Rapid software development and implementation of a new software product.
Benefits of working with iTizzi Custom Software Development Company:
We make your product promising – We create software that will:
Scalable in terms of volume of requests and number of users served, for example, through the use of scalable cloud resources such as storage, publish-subscribe messaging, etc.
Failsafe for automatic and fast disaster recovery.
Auditable with centralized built-in monitoring systems that enable quick and easy application recovery.
Modifiable to easily accept upgrades thanks to tiered / modular architecture, clear separation of concerns (SoC), standardized APIs, and more.
We make your product modern
We innovate with artificial intelligence and machine learning, big data, IoT and blockchain and enable your software to:
- Predict and make informed decisions.
- Understand images and videos.
- Empower smart, connected products (devices) and environments.
- Dynamically learn from experience and maintain human conversations.
- Create personalized customer experiences in real time and more.
Consultation and software development services for success in launching a startup project
- Structure the idea of the software product.
- Divide functionality into development plans.
- Determine the functionality of the MVP.
- Define the technical architecture stack.
- Consulting on cutting edge technologies (artificial intelligence, machine learning, big data, AR / VR, etc.).
- Help comply with safety and industry regulations.
- Drawing up a detailed software implementation plan at startup.
In the complex development of software for a startup – Kiev, Odessa, Dnipro, our team undertakes:
- Generating ideas and managing functions.
- PoC, MVP development.
- Clean, intuitive UX design focused on conversion.
- Unique user interface design.
- Iterative product development.
- Testing and QA.
- Integration with third-party systems.
- Ensuring smooth and safe operation after start-up.
Software development options for startups at itizzi Custom Software Development Company
Full product development cycle
Evolution and refinement of an existing product:
We undertake the redesign or revision of the version of your product or MVP. We start with a code and architecture audit and move on to product improvement and development.
Guided Product Development:
Based on the requirements of your product, we design and implement a scalable, portable, reliable and secure software product ready to go to market. On request, we:
- We will expand the capabilities of the application (AI, VR, data science, IoT, etc.).
- We integrate the application with third-party systems.
Methods for optimizing the development of startup products
- Ready-to-use cloud services (such as AI and IoT services AWS and Azure) to streamline development efforts.
- Public APIs (for example, open APIs of social media tools).
- Use of platforms (like Magento to launch a marketplace) and reasonable setup.
Consulting services for startup development in eastern europe
Startup consulting is consulting on the quick and efficient planning, development and launch of new software products. Providing software consulting services for startups, iTizzi Custom Software Development Company helps both aspiring and experienced founders plan and design software product sales and establish a fast and cost-effective software development process with minimal risk.
Want to make it easier for your startup to launch?
ITizzi Custom Software Development Company consultants are ready to maximize the chances of your digital startup by:
- Detailed research of the target market, target customer and market needs.
- Seizing opportunities based on innovation.
- Optimization of development and infrastructure costs.
- Help overcome compliance issues.
Startup industries which we support by consulting and software development:
- Health care,
- Financial services,
- Information technology,
- Oil and gas,
- Retail trade,
- Logistics and Transport,
- Marketing and advertising,
Technologies we work with:
- Innovative technologies,
- Architectural design and templates,
- Databases / data stores,
- Cloud databases,
- Internet of Things (IoT),
- Development in the field of artificial intelligence (AI) and
- machine learning for startups,
- Data science,
- Big data,
- Computer vision,
- Augmented reality (AR),
- Virtual reality (VR).
Special benefits from startup consulting
Professional and structured consulting for startups is:
- 100% – a clear vision of the product development roadmap from the very beginning;
- 100% – you are focused on marketing and sales;
- Minimal process risks due to the prevention of errors in the design, development, testing and management of startup software.
Make your digital startup a success with consulting for the development of a startup project – Vinnytsia!
Conquer the market with the help of professional advice on software launch in Kharkov, Lviv from iTizzi Custom Software Development Company:
- Start and scale your startup using proven technologies and processes.
- Develop an effective navigation map from concept to selling software product.
Don’t kill your idea without a correct technical expertise
The secret of the most popular startups is fast product launches, frequent updates and a strong marketing focus. Appropriate outsourcing of expert technical skills and knowledge is what makes this possible.
By using iTizzi Custom Software Development Company as a technology partner, you can focus 100% on strategic initiatives while having a clear product management roadmap and a stable product with an elegant user interface, ready to go to market in 2-6 months.
Accelerate your startup’s growth and development!
iTizzi Custom Software Development Company will help you enter the market with confidence and stay in the game. Our select team (BAs, Software Architects, Developers, QA & DevOps, Integration & Support Engineers) will deliver your software product with the utmost speed, quality and flexibility.
Development & Creation of Startups
Build your startup from scratch - complex projects. Modern design. A revolutionary code technology that makes application development fast and affordable. Dedicated PM. Full stack approach. Streamlined process.
AI & Machine Learning Development
We strive to be at the cutting-edge of machine learning on code. We can take your app to the next level with the latest state-of-the-art solutions.
Blockchain & Cryptocurrency Development
If you’re looking for someone to help you launch your DApp, Exchange or Wallet or to provide Smart Contract development, R&D or consultancy - this is our domain.
Custom Software & Web Development
Set your business apart from the competition. Our developers and operating teams work together to provide you with a highly accessible and reliable infrastructure and thus speed up the delivery of your product.
Mobile App Dev. for iOs & Android
Smartphones, tablets, wearables - follow your users where they are with carefully crafted mobile apps. Reach customers via Android, iOS, or cross-platform solutions. Software design and development.
FinTech. Digital Marketing
As an experienced company in the field of digital transformation, we help companies improve software, web services, implement intelligent management tools and use analytics data to be more efficient.